Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. The exact mix will depend on the client’s specific goals.. Some companies have in-house digital marketers whilst others prefer to outsource, seeking different skills in agencies or freelancers, depending on their channel mix.Nowadays, it’s no longer a case of IF you have a digital presence but HOW good you are at making the most of your digital presence so you can be, and stay, competitive. That’s where digital marketing plays a critical role. Consumers are becoming increasingly sophisticated. They have higher expectations when it comes to the brands they engage with and the many ways they can be reached, such as video, email, search engines, social media. Digital marketing is a must for every business. If you need customers (and who doesn’t?), you need to do online marketing. One of its key benefits is that